Analytics

Conversion Rate Optimization

Stop leaving money on the table. We use data — not guesses — to optimize every step of your conversion funnel. Through A/B testing, heatmap analysis, session recordings, and statistical rigor, we systematically increase the percentage of visitors who become customers.

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What's Included

A/B & multivariate testing
Heatmap & session recording analysis
Conversion funnel optimization
Landing page optimization
Checkout flow improvement
Data-driven growth experiments

35%

Avg CRO Lift

150+

Tests Completed

$2M+

Client Revenue Added

6×

Avg ROI on Engagement

Why Choose TechAppDev

What sets our conversion rate optimization apart from the rest.

Full-Funnel Coverage

We don't just optimise landing pages. We analyse every step from first click to checkout and find the highest-leverage fixes.

Statistical Rigour

Tests are designed with proper sample sizes, significance thresholds, and segmentation. No premature calls, no gut-feel decisions.

Quick Wins + Compound Growth

We identify immediate UX and copy fixes for fast gains while building a long-term experimentation roadmap.

How It Works

Our proven process — from first conversation to launch and beyond.

Baseline Audit

Analytics deep-dive, heatmap review, session recording analysis, and funnel visualisation to identify the biggest leaks.

Hypothesis Development

Each test is grounded in a hypothesis backed by data — we explain what we expect to change and why.

Test Design & Setup

A/B or multivariate test setup with correct statistical parameters, tracking implementation, and QA.

Live Testing

Tests run for the statistically required duration. We monitor for data quality issues and external confounders.

Analysis & Learnings

Statistical analysis with confidence levels, segmentation breakdowns, and documented learnings for every test.

Scale Winners

Winning variations rolled out site-wide. Learnings feed into the next testing cycle to compound improvements.

Tech Stack

The tools and technologies powering your conversion rate optimization project.

Google OptimizeHotjarMixpanelAmplitudeOptimizelySegment

Common Questions

Everything you need to know before getting started.

Quick-win fixes (copy, CTA, form friction) can show results within 2–4 weeks. A proper A/B test requires enough traffic to reach statistical significance — typically 2–8 weeks per test.